A Gen Z consumer will buy online and spend the next four days raving online about the expereince. The delivery is still on the way but they are excited to be the first and want all of theri friends to know about it.
Reaching them where they live and understanding how to secure their loyalty and trust is well worth the effort. Never before has a generation had so much to say and such a powerfull medium to say it with.
Here are some things you must know about them in order to secure their attention
Bricks and Morter is not dead.
According to a 2017 study by crowdtwist.com 57% of Generation Z prefer shopping in-store. This means that your retail store is not dead, as long as the in-store experience is aided by a good digital experience. It seems as if based on these figures, both the digital and the mall experience is equally important.
They are more interested in what others say about you than what you say about you.
Influencers play a significant role in defining what youth audiences like, view, and buy. FullScreen Media found that “over half of teens would prefer to see a brand advertise via social influencers rather than produce TV commercials, pre-roll video ads, sponsored articles/posts or banner ads.
They want to be more involved in shaping your product.
They like to be able to give feedback and help shape the products they purchase. They like to see your product development process, and feel like they can influence it.
This NRF podcast is worth your time if you want to get your head into how Gen Z see their relationship with their brands.
These studies emphasize that in order to gain Gen Z Loyalty brands must
- Build personalized experiences,
- Provide engagement across all channels
- Create opportunities to earn loyalty program points
Read more about social media influencers here.